If customers can’t find you on Google Maps, they call someone else. Here are five local SEO basics we set up for every client.
1. Optimize your Google Business Profile
- Claim and verify your Google Business Profile.
- Add accurate business info (name, address, phone).
- Upload high-quality images and gather reviews.
2. Use location-based keywords
Incorporate city and neighborhood names in:
- Website titles and meta descriptions
- Page content and blog posts
3. Make your website mobile-friendly
- Make it load fast.
- Use responsive design for all devices.
- Keep the navigation simple.
4. Build local links
- Get listed in local directories (Yelp, Yellow Pages).
- Partner with local businesses for backlinks.
5. Track your results
| Metric | Tool | Frequency |
|---|---|---|
| Google rankings | Google Search Console | Weekly |
| Website traffic | Google Analytics | Monthly |
| Conversion rate | CRM or analytics tool | Monthly |
Want to know how you’re doing on all five? Get a free SEO audit.
