Get a Quote

CANADA digital marketing

Appleby Moving case study

REVUP365 CASE STUDY

Appleby Moving: a city-by-city search foundation and a proven offer

A landing page for every community this mover has served since 1986, built for Google and AI search, plus a Meta campaign that tested offers until one clearly won.
  • Industry: Moving & storage, since 1986
  • Service area: Burlington · Oakville · Milton · Hamilton & Halton
  • Services: New website · Local SEO · Meta Ads
  • Window: May to August 2026

Results at a glance

12+

City landing pages

Every community served gets a dedicated page
Top 10

Organic rankings held

Local moving searches, Aug 2026 snapshot
5

New markets in build-out

Waterdown, Grimsby, Georgetown & more
55

Meta leads

May to August 2026 campaigns
$8.04

Best cost per lead

Winning quote offer, 2.81% CTR
40

Years in business

Family owned & operated since 1986

The challenge

Appleby Moving & Storage has moved families across Burlington and Halton since 1986. The problem wasn’t reputation. It was the website. It gave Google little reason to show Appleby for searches in the specific communities it serves, and leads depended on promotions instead of steady organic traffic.

The plan: build the local search foundation city by city, and let honest offer testing decide what the paid campaign should say.

What we did

An audit-led website rebuild and city-by-city infrastructure first, then paid on the proven offer:
Audit-first website rebuild
Audited Appleby’s moving services and its Burlington, Halton, and Hamilton markets, then designed and built a new professional website around them. That site is what the city pages and campaigns plug into.
City-by-city landing pages
Built a dedicated page for each community Appleby serves (Burlington, Oakville, Milton, Hamilton, Ancaster, Stoney Creek and Dundas), each targeting that city’s moving searches and linked to the main site.
Built for SEO and AI search
Laid out every city page so Google and AI tools can read it: clear services, service areas and trust signals. That way Appleby can show up in regular results and in AI answers.
Expansion into five new markets
Extended the same playbook to Waterdown, Grimsby/Beamsville, Georgetown/Halton Hills, west Mississauga neighbourhoods, and Binbrook/Mount Hope, picked because they’re the areas the owner actually wants work from.
Offer testing on Meta
Ran spring-offer and box-offer campaigns head-to-head and let cost per lead pick the winner: the transparent free-quote promise won by nearly 5×, and now runs as an evergreen campaign with seasonal creative.

The Results

The organic foundation is built and expanding; the paid layer runs on an offer the data chose.
12+

Locally targeted pages

Live across Burlington, Halton & Hamilton
Top 10

Local rankings held

Moving searches, Aug 2026 snapshot
5

Markets in expansion

New city pages in build-out, Aug 2026
55

Total Meta leads

$1,003 spend, May to August 2026
4.8×

Offer gap found

$8.04 quote offer vs $38.95 box offer CPL
Live

Evergreen campaign

Fall free-quote creative launched Aug 20
Cost per lead by offer (lower is better). Source: Meta Ads Manager

Offer tested

Cost per lead

Box offer (June)
$38.95
Quote offer (May)
$8.04

Meta Ads Summary

Four rounds of campaign testing brought in the leads and showed what the evergreen campaign should be.
55

Meta leads

Across four campaigns, May to Aug 2026
$8.04

Best cost per lead

25 leads from the May quote-offer campaign
2.81%

Best click-through rate

Quote offer at $1.17 CPC
31.6K

Ad impressions

Across the four campaign cycles
Key takeaway: The city pages give Google and AI search a page to show in every community Appleby serves. On Meta, the free written quote beat discount offers by nearly 5×, so that’s what the evergreen campaign runs on.

Frequently asked questions

Google ranks locally relevant pages, and ad clicks convert better on them. Appleby has dedicated pages for each community it serves across Burlington, Halton, and Hamilton, with five more markets in build-out.
Ads built around an offer that answers the price question. In Appleby’s testing, a free written quote with no hidden fees brought in leads at $8.04, nearly 5× cheaper than discount promotions like free boxes.
Not when they’re set up for it. Appleby’s evergreen campaign runs one proven offer and rotates seasonal creative (fall and winter themes), so it brings in quote requests without weekly changes.
New-market city pages launched August 2026; organic ranking data for those pages will be added as it accrues. Meta Ads figures: Meta Ads Manager, retrieved August 20, 2026. Leads are Meta-reported form submissions for the stated campaigns.
Revup365 Inc. is a Toronto digital marketing agency for Canadian small businesses: SEO, AEO & GEO, websites and paid ads.
info@revup365.com | 647 612 1640 | revup365.com