Get a Quote

CANADA digital marketing

Maple Dental Centre case study

REVUP365 CASE STUDY

Maple Dental Centre: top-20 rankings doubled in six months

A ground-up audit and a keyword strategy built around bookings grew a Maple, Ontario practice’s organic footprint 60%, with rankings rebuilt around the searches that fill chairs.
  • Industry: Dental practice
  • Location: Maple, Ontario
  • Services: New website · SEO · Keyword strategy
  • Window: March to August 2026

Results at a glance

+60%

Organic keywords

45 → 72 ranked keywords, Mar to Aug 2026
2X

Top-20 rankings

12 → 24 keywords on Google’s first two pages
12

Top-10 rankings

Including a #1 position, Aug 2026 snapshot
+30%

Est. organic traffic

276 → 360 monthly visits (modelled)
$1,705

Equivalent monthly ad value

What those organic clicks would cost in Google Ads
41

Newly ranked keywords

In the August snapshot alone

The challenge

Maple Dental Centre’s leadership asked the question every practice owner should: “What is SEO actually doing for us?” Traffic charts weren’t answering it. The practice wanted visibility measured against the searches that matter, like ‘dentist in Maple,’ emergency and new-patient searches, and higher-value services like Invisalign. Not vanity metrics.
Our response: a ground-up audit and a keyword strategy rebuilt around exactly those searches.

What we did

A new website and an SEO program rebuilt around the searches that fill chairs:
Audit-first website rebuild
Audited the practice’s services and its Maple / Vaughan market, then designed and built a new professional website around them. The keyword strategy runs on that site.
Full SEO audit
Ran a full technical and content audit of the practice website to find exactly what was and wasn’t driving visibility, then pointed the SEO work at what mattered.
Outcome-first keyword strategy
Prioritized keywords by booking intent: emergency and new-patient searches, ‘dentist in Maple’ local terms, and high-value service searches, with Invisalign and cosmetic services as growth targets.
Local visibility for Maple
Aligned website content and local signals around Maple and surrounding Vaughan communities, where proximity drives patient choice.
Transparent, rankings-based reporting
Shifted reporting to the practice’s own scoreboard: which searches the site ranks for, where those positions sit, and how they trend month over month.

The Results

Six monthly snapshots show more keywords, better positions, and more estimated traffic each month.
72

Ranked keywords

Up from 45 in March, a 60% increase
24

Keywords in top 20

Doubled from 12 in March 2026
12

Keywords in top 10

Including a #1 position, Aug 2026
360

Est. monthly organic visits

Up 30% from 276 in March (modelled)
$1,705

Equivalent monthly ad value

August snapshot, modelled Google Ads cost
41

New rankings in August

Fresh keywords entering the footprint
Ranked organic keywords by month, from third-party visibility snapshots, Canada, 2026

Month

Ranked keywords

March
45
April
44
May
55
June
69
July
66
August
72
Key takeaway: Aiming the keyword strategy at the searches that book appointments (local, emergency, and high-value services) doubled top-20 rankings in six months. The organic clicks now carry over $1,700 a month in equivalent ad value.

Frequently asked questions

By the searches that matter: rankings for ‘dentist near me’ and local terms, emergency and new-patient searches, and high-value services, tracked month over month. That’s the reporting Revup365 Inc. built for Maple Dental Centre.
Yes. Pages built for Invisalign and cosmetic dentistry searches bring in patients researching those treatments, and each of those patients is usually worth far more than a checkup inquiry.
Technical health (crawling, indexing, site speed), content coverage against what patients actually search, local signals, and where competitors stand. You get a prioritized list of what to fix first.
Maple Dental Centre’s top-20 rankings doubled and its keyword footprint grew 60% across six monthly snapshots, with 41 new rankings in the final month alone.
Organic metrics: third-party search-visibility database (DataForSEO), Canada, March to August 2026 monthly snapshots. Estimated organic traffic is modelled from rankings and search volumes and will differ from analytics platforms.
Revup365 Inc. is a Toronto digital marketing agency for Canadian small businesses: SEO, AEO & GEO, websites and paid ads.
info@revup365.com | 647 612 1640 | revup365.com